Focus, Suitability, Demarcation and Evaluation

The 3DC Model focuses on gaining a better and faster understanding of other people's behaviour, views and messages when communicating with them, and ultimately to be able to deal and communicate with these people in a more purposeful and individualised way.

The 3DC Model is suited for reflecting on the communicative style overall and its effect when communicating with different people and to develop this style more purposefully. In addition, public communication can be designed in a more systematic and individualised way using the 3DC Model (media / marketing / advertising, etc.).

The 3DC Model is not a "Character Model" or a "Suitability Model". It is not intended for evaluating people or their professional suitability. It focuses exclusively on communication signals and communication style.