Form Characteristics

The form and quality of the three styles or their characteristics are perceived and assessed differently. Whether a specific form of a style is perceived to increase or decrease value depends, among other, on the:

  • parties involved / the target audience / the group participants
  • personal style type and personal experience of all those involved
  • situation / the circumstances / the time / the various cultures

The 3DC model is based on the assumption that all styles and characteristic types are usually equally represented in groups. So there is a balanced distribution of all three communication styles or all characteristic types in each culture, political group, social stratum, economic sector and professional group, etc. If these groups are compared with each other, it becomes clear that the "yardstick" can vary from group to group. For example, something considered to be "bold and dynamic" in one culture, could be perceived as "aggressive and brash" in another.