To what extent can we systematically understand human behaviour, make it transparent and predict it? In the course of human history many clever women and men, thinkers and philosophers, strategists and entrepreneurs have grappled with this question.

Besides (natural) scientific curiosity, the goal very early on was to develop successful communication strategies, codes of behaviour and negotiation tactics for the various private, public, political, corporate and military sectors.

As early as the antiquity, models, strategies and methods were developed in an attempt to understand and influence human behaviour.

Modern models are based, among other, on psychological research, sociological studies and/or neurobiological knowledge. Such models are used in a variety of ways today, for example, when designing special communication situations such as job interviews (job applications), assessment centres, employee assessments, court expert opinions, putting together project teams, advertising campaigns, marketing strategies, pedagogical discussions, challenging sales negotiations, problematic meetings, etc.
In the early and mid-1980s the partners of the Kissling Institute came up with a three-dimensional communication model (3DC Model) to demonstrate human communication in an easy, systematic, non-judgemental and practical way.

As a result, a platform called 3DC Academy was created out of the Kissling Institute to further develop this 3DC Model and to create and manage other strategies, methods, and tools for human communication. The sponsorship of 3DC Academy is the association “3DK Akademie”.